The goal was to showcase the Dacia Duster as an adventurous yet affordable SUV that could handle Norwegian winters and outdoor adventures while still act as the everyday family car.

The brief also emphasized positioning it as a disruptor in the marked, something different from the usual big-brand SUVs but still budget-friendly.
The campaign was designed as a one-pager to ensure a smooth, uninterrupted experience, one scroll and you’re there. To bring out the adventure feel, I used big, immersive photos showing the car in real outdoor settings. The layout had a bold, modern look with strong contrasts, overlapping elements, and clear, inspiring copy and CTAs.

The website gained solid traction in the market, with a high percentage of visitors booking a test drive, and dealers reporting a noticeable sales spike after launch.